Type

Typeface or font? So similar yet so different. Typeface is referring to the design of the collection. Whereas font is referring to the collection of letters, numbers and symbols. In other words, fonts put together make up the typeface. In the lecture, we looked at Jan Tschichold's The New Typography which had some principles about utilising white space and having the element balance of symmetric for the font.

‘The physical embodiment of a collection of letters, numbers, symbols, etc. (whether it’s a case of metal pieces or a computer file) is a font. When referring to the design of the collection (the way it looks) you call it a typeface.’ – Mark Simonson, designer

I found the next bit interesting when we looked at Herbert Bayer's Universal Alphabet (1925). This font had no capital letters and looked very modern till this day. Bayer was a student at the Bauhaus school and created this in 1925. For some strange reason, the letters G and K was highlighted which we can't explain. The typeface was easy to read and it focuses on the geometrical shapes on the font. This featured the bauhaus elements of perfect circles and lines which was known through the Bauhaus research in the previous post.

Along the lecture, we started looking at kinetic type which I found interesting, seeing type visually pleasing with some animation and movement. This video below is one of the examples from the lecture that I liked the flow of. I thought this video was a good example to demonstrate how kinetic type works. This also ties in with our post and production workshops we do, experimenting on kinetic typography. 

29 WAYS TO STAY CREATIVE from TO-FU on Vimeo.

It is clear to say that movies and tv shows also use a lot of kinetic type for the opening and ending credits which we've seen examples of. Here are some independent examples of kinetic type I've been looking at:

Scream | Kinetic Typography from Nicolás Funes on Vimeo.

This kinetic typography was created based on the Scream franchise. They've selected the traditional phone call dialogues and created this kinetic video that interacts with the dialogue. I like the composition of this video with the colours of black, red and white which represents Scream. I selected this video because I grew up watching this franchise and it's great how you can tie interest with designs. This will keep my head open minded when it comes to doing work, relating it to me as much as I can.

In the seminar, we cut up these 10 shapes and created our own fonts. Here are some of the letters we created below during the seminar: