Tuesday, 11 April 2017

Appropriation Part 2

POSTMODERNISM AND APPROPRIATION PART 2:
Pastiche, Parody, Satire & Authenticity

Examples of parody, pastiche, satire in visual design as a way of achieving:
■ Humour
■ Political commentary
■ Critique
■ Layered understanding/engagement
■ Nostalgia


This graffiti is by Banksy which is an example of this postmodernism in 2006. This is actually an example of mockery that is made of Mona Lisa.

We look at adbusters and looked at some adverts that were anti-branding against certain cooperation's. 


This is an example of adbusters against Pepsi. I quite think it's an effective adbuster campaign because they just transformed the logo into a fat person drinking pepsi. There wasn't much to manipulate apart from adding a bellybutton. I think this worked really well because the white gap between the red and blue actually looks like a belly. Adbusters usually try to mock big brands but it's whether consumers want to take it on board or not.