It's the start of a new term and I am back all recovered from my tonsillectomy. This lecture is about Branding and we'll be looking at big cooperates that we all know. We started with a quiz on naming all these brand logos and it was pretty fun answering those.
A BRAND IS …
A visual, emotional, rational image that you associate
with a company or product –
with an extremely powerful impact on our beliefs,
behaviour and emotions.
I found this lecture interesting because I love looking at branding and how we associate a logo with a whole cooperate. It's interesting to see how they all differ from each other and how big a company is. We looked at many examples of ads, posters and idents and overall it was interesting learning about the theory behind branding.
