Convergence which is the process, comes from the term converge. Converge means coming together from different directions to meet together in one place. Design and communication work together and that brings a convergence because everyone will have their own opinion and taste on the subject. Convergence is the point of translation so it's our jobs as designers to communicate our own or our clients ideas and that the audience receives that point of understanding. He also covered how it's important to understand the theory of design because once you have that skill, you can change views.
Independent Research - Here is one of Jonathan's work called 'The Fall Line'. I really found this piece of work cool and interesting because the idea of the city in this shape which I interpret as an island. The reason I've selected this piece is because it ties in with our brief/project of "A Sense of Place". I liked the use of shapes and colours and thought this is a cool effective visual to look at. The video is also amazing because of the graphics that turns this image third-dimensional.
Afternoon Seminar
In this seminar, we continued from convergence. We looked at visual metaphor and that was an interesting concept to me. I like the quirkiness when we looked at how you can use play on words within design to communicate a message. You can also just use visual metaphor without having to read anything. Below is one of my own examples I've found online.
This is a Heinz poster for tomato ketchup and this is an example of a visual metaphor. We traditionally are familiar with heinz and their sauce bottles, and in this design, it's actually stacks of chopped tomatoes together. I thought this is a good idea because it metaphorically communicates with the viewers that they use fresh tomatoes for their ketchup.
Form and Content is important in design. Form is the term for what style, platform or media you use to express your ideas and messages whereas content is based on the work's context and meaning. They both work hand in hand and can be used creatively to express a good meaning in good form. So in a small group of 3, we had a small task to do. We had our form which is our newspaper and we had to create the content so the meaning. Here is an image of our creations:
I came across the word "greed..." in one of the articles so I thought of using this but I couldn't figure out how I'd express it. I had to put greed in to context so I thought that the most common associated word would be money/wealth. So I ripped a strip of paper which coincidentally says in the middle "Deeply flawed and wasteful" and put the word greed under it and sketched out a £10 note on the top. I think my idea does communicate a message and I've used form and context effectively.
The second creation is a lot simpler, we saw the word "box" on this newspaper so we took that form and put it into context, and shaped the newspaper into a third-dimensional box.
I think this seminar was helpful and it started to form how the theory or the context behind something is just as important to express the message. If there wasn't the context then it won't be that effective.
