One of the projects they've just worked on was a Ribena campaign and they had to target this towards adults. As ribena was targeted at children usually, they had to somehow make this campaign aim for the adults. The challenge they've took on is to create a cafe and the day included adults colouring, drinking and eating. I found it interesting how it wasn't just graphic designers involved but in fact there was a lot more to it. They worked with photographers, a film crew, an illustrator and needed a place that this would take place at. Everyone involved was an adult and after drawing their pieces, they put it all together on a wall and had this "wow" moment. I really enjoyed watching the video and hearing about how it all came together.
I enjoyed this lecture as it has been a lot different to the others. I also found it enjoyable because the work demonstrated was for companies that we know of in these modern times. In the end of the lecture, it came to conclude that we should have fun and work with other people to gain a whole new experience and that there are many opportunaties that can come our way so we should work hard.
